Interplay

Formation is a design office that creates inclusive solutions to improve outcomes and experiences. The design program layers simple shapes atop a logotype, responding to the environment, external stimuli and aesthetic preference. The identity is adaptive, representing research as the genesis for informed design solutions.

Brand identity

Simplistic and consistently designed geometric shapes and symbols become part of the visual vocabulary and work in concert with the identity, color and typography. Users are able to quickly identify their function as supporting elements, as they help frame the composition or direct the users eye.

Formation studio interior

Formation studio interior

Art Direction

Simple, working photographs with employees were taken inside and around the office. Individual portraits were also used for proposals and other communication touch points.

Website

We created a completely custom, content-managed website to showcase our best projects and most recent work. The site design responds to all devices and incorporates unique, user experience elements and custom animations to convey specific project details.

Formation package design

Formation package design

Formation package design

Formation package design

Formation package design

Formation package design

Formation sketchbook packaging

Formation sketchbook packaging

Formation sketchbook packaging

Formation sketchbook packaging

Formation title block

Formation title block

Formation business card

Formation business card

Brand elements

We carefully considered every touchpoint and applied thematic elements where appropriate. Our title blocks were redesigned for maximum legibility and purpose, while more creative freedom was given to the proposal delivery mechanism and components like the custom silk-screened box, where the interplay of design elements become a little more whimsical.

Photography

  • Jack Thompson (portraits, environment)
  • Kennon Evett (product, studio)

Web Development

  • Chris Malven

Printing

  • Chales P. Young (labels)
  • Mama’s Sauce (business cards)
  • Black Swan (silkscreen)