Formation is a design office that relentlessly pursues solutions with a sense of purpose, adaptability, and appropriate response.

Philosophy /

We approach each problem through an interplay of research, strategy, and design.

Solutions are never pre-conceived. Problem-solving occurs through critical, objective thinking.

Solutions must be functionally proficient and aesthetically pleasing; form and function in concert.

Process /


We help uncover meaningful insights that get to the heart of what matters for people.


We define and curate your unique truths to deliver simple, engaging experiences.


We craft unique experiences rooted in simplicity, functionality, clarity, and beauty.

Selected clients

  • Baylor College of Medicine
  • FKP Architects
  • Goode Company
  • Houston Zoo
  • Jacobs Engineering
  • Jones Lang LaSalle
  • Memorial Hermann
  • Moody Gardens
  • Nationwide Children's Hospital
  • Nicklaus Children's Hospital
  • Page Southerland Page
  • Texas Children's Hospital
  • The Cynthia Woods Mitchell Pavilion
  • University of Houston
  • WHR Architects

Capabilities / services

  • Consultation and research
  • Architectural development
  • Experience design
  • Wayfinding (signage systems)
  • Brand identity design
  • Physical environments
  • Collateral / print / packaging
  • Interactive digital installations
  • Web and mobile
  • Photography
  • Physical environments
  • Print and brand collateral
  • Product packaging
  • Wayfinding master plans
  • Web and mobile