Formation is a research-driven design practice that approaches complex systems and experiences with equal parts rigor and curiosity.

Philosophy /

We approach each problem through an interplay of research, strategy, and design.

We believe good design is about clarity over style and accountability over ego.

Solutions must be functionally proficient and aesthetically pleasing; form and function in concert.

Process /


We help uncover meaningful insights that get to the heart of what matters for people.


We define and curate your unique truths to deliver simple, engaging experiences.


We craft unique experiences rooted in simplicity, functionality, clarity, and beauty.

Capabilities / services

  • Consultation and research
  • Architectural development
  • Experience design
  • Wayfinding (signage systems)
  • Brand identity design
  • Physical environments
  • Interactive digital installations
  • Photography
  • Print and brand collateral
  • Wayfinding master plans
  • Web and mobile